Micro-content video production
Incase you didn’t already know, Youtube (the world’s second largest search engine) is owned by Google (the world’s largest search engine). Utilizing video content on Youtube then embedding those video links into your webs site and social media posts, is a powerful tool for SEO (Search Engine Optimization). So, if you haven’t been using video to promote your brand and drive traffic to your web site and other social platforms, then you’ve really been missing a huge opportunity to gain new followers and customers. We can help you change that fast!
The click-through rates for video on-line can be over 1600% higher than photography and text-driven posts. Video marketing has exploded in the last couple years as more brands dive into the social media ad space and look to find better ways to create engaging content that will drive new customers and retain their current followers. And there is no stronger tool than video.
The brain processes visual content 60,000 times faster than text.
Micro-content (videos 60 seconds or less), video production is a powerful little storytelling tool to help shape and promote your brand’s message integrating into your preexisting marketing campaign. We all know attention spans are ever-increasingly shorting - therefor shorter videos can be a fantastic tool to engage, education, inspire and motivate views on several platforms, to pay attention to your content. Television commercials rarely exceed 30 seconds so that’s the best example of how a brand
harness the power of micro-content storytelling. 15 seconds is all you have on Instagram Stories, currently one of the most powerful and relevant story-telling tools online that continues to gain in popularity.
We can help you plan and execute high-quality and affordable micro-content video to greatly enhance your marketing efforts. Visual storytelling, when done correctly, has the potential to enhance loyalty, strengthen customer relationships, increase awareness and much more.
Think of your business as a “media company,” consistently turning out hight-quality and engaging visual content to eager viewers. Recipe videos, stop-action, motion-control, branding content etc.
Chipotle
In 2018, we produced a series of micro-content videos for the Chipotle brand. This project consisted of six 15-second vertical HD video (9x16) assets that were used for their Instagram Stories marketing campaign along with being published on the main content page as well.
Micro-content video portfolio
60-second recipe video for Tabanero hot sauce
60-second recipe video for Tabanero hot sauce
Restaurant Video Production | Branding Videos | Orange County | Los Angeles | San Diego | Riverside